WhatsApp will be introducing adverts to its messaging app next year, Facebook has confirmed.

The technology giant, which acquired WhatsApp in 2014 for $19 billion, revealed the update at its annual Facebook Marketing Summit in the Netherlands.

Conference attendee Olvier Ponteville shared photos of the presentation on Twitter, together with details about how ads will appear within WhatsApp Status, a feature similar to Instagram Stories.

The WhatsApp ads appear to take up the entire screen of a smartphone and allow users to find out more information about the advertiser by swiping up, though not all users will welcome this feature.

When WhatsApp first launched its creators promised it would not sell its users’ data or put ads on the platform. Instead, it charged a yearly fee of 99 cents in order to generate revenue and cover the costs of hosting the chats of millions of users.
Whatsapp experienced huge growth following the Facebook takeover and now boasts more than 1.5 billion users from around 180 countries, however it has since softened its stance on adverts.